Speed dating strategies

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When the little buzzer went off after three minutes, I was (typically) still in the process of trying to explain to my bedazzled dating partner why my last name has three syllables (it’s Dutch).As you can imagine, I did not find the love of my life.As a psychologist, I have always found the concept of speed dating fascinating.In fact, some years ago, I decided to try it myself.

chocolates, jam flavors) more people actually end up making purchases, and are happier, when the choice environment only offers a limited set of options.In an attempt to cope with the large amount of information and potential choices that we are presented with on a daily basis, we tend to rely on so-called “heuristics” (rules of thumb) that help guide our decision making.In essence, heuristics are decision-making tools that save effort by ignoring some information; and thus, their essential function is to reduce and simplify the processing of cues and information from our environment. In particular, prior research by Lenton and Francesconi suggests that when the number of potential speed-dating partners goes up, people tend to increasingly rely on heuristics in their decision making strategies.Similarly, research on online dating performed by Alison Lenton and Barbara Fasolo indicated that participants presented with more potential partners did not experience any greater emotional satisfaction than participants presented with fewer options.(They were, if anything, more confused about their choices.) These findings do not only pertain to the world of dating.

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